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Home  /  EXHIBITION & EVENTS   /  Erwin Blumenfeld – 100 Covers

Erwin Blumenfeld – 100 Covers

One of the greatest photographers of the 900, survived two world wars, to escape and deportations in the extermination camps. Erwin Blumenfeld is in Rome with his famous shot 100 Covers, one of the works on display in the Howtan Space, which brings together one after the other all the covers of Vogue that bear his signature.
This work most of all, inextricably links the name of Erwin Blumenfeld to that of Vogue. It was the English photographer Cecil Beaton who took an interest in this young modernist, who approached him and put him in touch with Vogue France, starting a collaboration that will last a lifetime. An artistic combination captured and expressed by this shot made in March 1939. On the back Erwin leaves written: “Thank you very much for smoke and mirrors. I barely feel a breeze of all the effort (or hassle). Just wait, soon we’ll rest (or die) as well. ”
We want to celebrate this personal exhibition of unpublished works, some never before seen in Italy, iconic photographs that have become a source of inspiration for many artists, exhibited in this new Roman space (Howtan Space – Via dell’Arco dei Ginnasi 5 -Rome) .
A contamination between fashion and surrealism: the exhibition presents 10 Vintage in B / w taken between 1938 and 1955 in Paris and New York, obtained from the handling of acids. In addition to the shots, the images of “Beauty in Motion” are also projected in the series of shorts filmed by the same photographer between 1958 and 1964.
A contamination between fashion and surrealism: the exhibition presents 10 Vintage in B / w taken between 1938 and 1955 in Paris and New York, obtained from the handling of acids. In addition to the shots, the images of “Beauty in Motion” are also projected in the series of shorts filmed by the same photographer between 1958 and 1964.
Since 1986 he lives between Italy and the United States. Positioning a project like this in Rome, makes it even more ambitious: an Iranian artist who does not resign himself to the decadence of the city in which he lives and with the detachment of those who lived elsewhere and everywhere can catch criticalities and at the same time potential unexpressed. As Howtan says.
“A project that has found strength and life thanks to Andrea Saran, who shares with me the need to support this extraordinary city that too often is not treated with the respect it deserves. Wanting to open in Rome is a lucid but at the same time risky choice. A contribution to create a dynamic artist’s salon, in which the exhibition of works is never a point of arrival but of departure. Art as a form of sharing, exchange and dialogue. “For this reason it is also a lounge bar, to welcome and discuss, a new and unmissable stage for artists and creatives passing through the eternal city.